About us

In 2010, Fler emerged as a humble salon, founded by current CEO of our brand, Elena Voskabovich. Reflecting on those early days, she reminisces, "I still vividly recall our first collection – just a handful of ideas and a mere 11 dresses." Driven by a desire to convey creative concepts to brides, Fler's journey has been a progressive evolution. From modest beginnings, we have grown into a brand that strives to ensure every bride finds her perfect gown, regardless of how many times she walks down the aisle. Elena's vision has propelled Fler to its current stature – a brand committed to making each bride's journey remarkable. As we continue to weave dreams into reality, Fler invites you to join us on this enchanting voyage, where love, craftsmanship, and innovation converge to create timeless treasures. Experience the magic of Fler – where your brides’ love stories meet the artistry of bridal couture.